Have you ever wondered if customers are more likely to click on organic results with titles that include words like "free" or "best value"? Moz, one Telephone Number List of the best SEO platforms for benchmarking and planning, conducted an internal study called " Commercial vs. Functional vs. Emotional: A Case Study on Page Title SEO Testing " to Telephone Number List analyze a hypothesis and see what type of text works best when we talk about CTR (Click Through Rate) . The company found that talking about the benefits of products Telephone Number List and services can lead to more conversions than being emotional.
Do you want to know more about its main discoveries and how to apply them to improve your own results? So, continue reading that we are Telephone Number List going to deepen! About the study The study involved updating the titles of a variety of mobile phone product pages that would appear in the SERPs for their customers. The KPI to measure the results Telephone Number List was the CTR. They tested all the products on the website of Three (one of Ireland's mobile telecommunications providers) for six weeks. Control CTR data, which was Telephone Number List used to compare results, was collected six weeks before the page titles were updated.
Therefore, the entire study used a 12-week data period. Using SEO's test group functionality, they created three groups of copy: commercial Telephone Number List content page titles: focused on the financial aspects of a purchase. functional content page titles: focused on the features and functionality of the products. emotional content page titles: focused on Telephone Number List appealing to the emotions of buying the product. An example of these types of titles are: Source: MOZ Case Study After the deadline, they got some pretty interesting results. Functional titles are better for CTR! At the end of the six-week period, the functional copy group Telephone Number List had a 9% increase in CTR, showing the best response from customers.