The Role of the Digital Advertising Ecosystem in company mailing list Radicalizing American Society Pilar Ruiz de Gauna Written by Pilar Ruiz de Gauna January 13, 2021 at 10:51 SHARE For Bob Hoffman, advertising expert and author of The Ad Contrarian blog, there is a clear line connecting adtech and radicalization. Did company mailing list advertising technology ( adtech ) help foster radicalization in the United States? For Bob Hoffman, author of The Ad Contrarian blog , the digital advertising ecosystem has played a role in promoting hate and division, as he explains in an company mailing list article published on Campaign Live . According to the advertising expert, there is a clear line connecting adtech and radicalization .
And it is that, although the role of social networks in company mailing list the schism of American society has been recognized, Hoffman refers to a "deeper and more nuanced" truth. Thus, the author of the renowned blog assures that the gap has been partly driven by the information collected on US citizens thanks to company mailing list the adtech ecosystem and fed by algorithms used by online platforms and publishers. “The purpose of these algorithms is primarily to keep visitors “in the corral” of the publisher or platform. The more time a visitor spends in the company mailing list pen, the more money the platform can make from selling ad space,” explains Hoffman.
Thus, the platforms opt for increasingly attractive company mailing list content and the algorithms "feed us increasingly lurid notions of our own predispositions and connect us ever more closely with others who share them ", according to the author. Hoffman also recalls a study carried out by Facebook company mailing list after the 2016 presidential election reported by The Wall Street Journal , which concluded that the algorithms they use "to attract user attention and increase time on the platform" separated people: 64% of all extremist group joins were due to company mailing list Facebook recommendation tools . At this point, Bob Hoffman also points to the responsibility of the advertising and marketing industry . "We are the hidden hand that guides and funds these dangerous practices," he warns.