As Managing Partners, we are all faced with difficult decisions. Often only minimal information is available and the stakes are high. To some extent, that's just the nature of what we do. Hey, if decisions were easy, they wouldn't end up on our desk. But there is a way to reduce risk and reduce uncertainty. How? 'Or' What? Through the appropriate use of research to guide our decisions. Now, we're not talking about the typical consumer research used by packaged goods buy email list manufacturers. Many of these methodologies are simply not applicable. We focus on research tailored to business-to-business (B2B) situations which are the market for most professional services firms.
B2B research defined People have different definitions of B2B research. Broadly speaking, we think of research as the process of systematically collecting, analyzing and interpreting data. In the B2B context, research serves as the foundation for quality decision-making. SEE ALSO: 10 Essential B2B Marketing Strategies to Grow Your Professional Services BusinessYou can collect data specifically to meet the information needs of your business, which is called buy email list primary research. Alternatively, you can leverage research collected for a broader audience or for other purposes, known as secondary research. Although the research process is sometimes misunderstood and maligned, it can provide the clarity you need to make difficult calls. It can also prevent you from questioning and recycling your decisions. So here's what you need to know about B2B research. 1.
B2B research helps your business grow faster and be more profitableWhy are we so bullish on research? We researched the search and found that companies that use it frequently experience higher growth and profits than those that don't. Companies that conduct buy email list research at least once a quarter are nearly twice as profitable and grow nearly 12 times faster than those that fly by the seat of their pants. The Impact of B2B Search on Business Growth and Profitability At the end of the line ?